MODERN STREET ESSENTIALS
COUPLE EDIT
SOLO EDIT
Every brand starts with a product.
PASOJA started with a feeling.
Founded by Jayesh Panchal, PASOJA was born from a simple belief — that clothing should not just be worn, it should be felt. The confidence. The comfort. The connection.
In a world full of fast fashion and loud designs, PASOJA chose a different path — minimal, intentional, and premium.
Growing up around evolving street culture and modern relationships, Jayesh saw a gap — oversized essentials that feel luxurious, yet effortless. Pieces that couples could wear together. Pieces that individuals could own confidently.
Not trend-driven.
Not over-designed.
Just pure, elevated essentials.
Every PASOJA piece is crafted using premium cotton, designed with clean aesthetics, and built around the idea of modern expression.
It’s for:
• Couples who connect beyond trends
• Individuals who prefer quiet confidence
• People who understand that luxury is subtle
We don’t chase seasons.
We build staples.
We focus on quality fabrics, strong fits, and timeless street silhouettes — because true style doesn’t expire.
PASOJA aims to become a globally respected Indian streetwear label rooted in premium minimalism and modern identity.
This is just the beginning.
PASOJA — Not Just Worn. Felt.
Have a question about your order or our collections? We're here to help.